UpCircle With · Dmytro Dintsen

Every product, with something rescued.

UpCircle Beauty makes skin, body and hair care from what other industries throw away: coffee grounds from cafés, pulp left over from juicing, argan shells, apricot stones. On the current site that idea sits in the copy. This redesign runs the whole shop on one word, with: face oil with used coffee grounds, peptide serum with custard apple and blood orange.

The prototype at 1440 pixels, 81 seconds

A catalogue you read as a sentence.

The catalogue opens as one sentence: show me everything, for every skin type, with any rescued ingredient. Each phrase is a menu, so a choice reads back as plain English, and for dry skin with brewed coffee leaves 3 of the 23 products. The ingredient index lists all 19, with where each comes from and what it goes into.

Filtering the catalogue, 8 seconds

UpCircle With — where the ingredients come from — Where the ingredients come from

UpCircle With — the catalogue, range by range — The catalogue, range by range

The face oil, start to finish.

The product page leads with the name and what it is made with, then the coffee’s story, how to use it, where it sits in a routine and the options. Repeat order swaps the dropper for an aluminium cap, so the dropper from the first bottle moves to the next; subscribe and save 15% every 45, 60, 90 or 120 days.

UpCircle With — face oil with used coffee grounds — Face oil with used coffee grounds

UpCircle With — what is inside, and what each part does — What is inside, and what each part does

UpCircle With — where it sits in a routine, and the set — Where it sits in a routine, and the set

UpCircle With — repeat order with an aluminium cap, every 90 days — Repeat order with an aluminium cap, every 90 days

UpCircle With — the home page on a phone — The home page on a phone

UpCircle With — the catalogue as a sentence — The catalogue as a sentence

UpCircle With — the face oil on a phone — The face oil on a phone

UpCircle With — packaging and how often — Packaging and how often

Refills and price, said plainly.

Two things the brand stands for get their own sections. Reorder without a new dropper shows the refill in three steps. Price shouldn’t be a barrier repeats what UpCircle says about itself, a family-run company founded by Anna and Will, and pairs each full size with its travel size, under £15.

UpCircle With — reorder without a new dropper — Reorder without a new dropper

UpCircle With — price shouldn’t be a barrier — Price shouldn’t be a barrier

Next to the current site.

The same products and the same photographs, on upcirclebeauty.com as it was on 10 October 2026 and in the redesign.

UpCircle With — the current home page, 10 October 2026 — The current home page, 10 October 2026

UpCircle With — the redesigned home page — The redesigned home page

UpCircle With — the current face oil page — The current face oil page

UpCircle With — the redesigned face oil page — The redesigned face oil page

One typeface and the brand’s own photographs.

Instrument Sans for everything, product names set large and tight, and a short rule in “with ——” as the one recurring mark. Cream paper, ink and the colour of each product’s own packaging. Layouts at 1440, 1024, 768 and 390 pixels; the prototype is one file that works offline.

Not affiliated with or endorsed by UpCircle Beauty. Product facts were checked on upcirclebeauty.com on 10 October 2026; all photography is UpCircle Beauty’s own. The bag is a local demo: nothing is ordered.