Product logic.
Security, data and unfamiliar technology become explicit user decisions. The structure connects everyday tasks with the detail expert users need.
Good design.
Clear decisions.
From understanding people to testing the smallest detail. Five connected stages, one considered approach.
Good design
starts with
understanding.
I design products from the first question to the system that ships.
Start with people.
Understand the needs, context and behaviour behind the task. Connect with users before deciding what the product should do.
- User needs and context
- Observed friction
- Design opportunities
Find the right problem.
Turn the empathy findings into a clear problem statement. Give the team a shared focus and concrete goals for the design.
- Problem statement
- Product priorities
- Decision criteria
Make room for possibilities.
Explore different ways to solve the defined problem. Compare journeys and interactions before committing to one direction.
- Alternative journeys
- Interaction sketches
- A considered direction
Give the idea a shape.
Build a working representation of the idea. Make the journey, states and smallest interactions clear enough to discuss and test.
- Interactive prototype
- Interface states
- A testable journey
Learn before you ship.
Observe how people use the prototype. Evaluate usability, identify friction and use the feedback to refine the next version.
- Usability feedback
- Prioritised improvements
- The next iteration
A clear journey needs
a clear foundation.
One interface system.
Interaction, visual language and reusable components form a consistent product. States, responsive behaviour and accessibility belong in the design from the beginning.
Ready for handoff.
Prototypes make behaviour tangible. Usability feedback shapes the next iteration, with interface systems and implementation-ready specifications carrying the decisions into production.
From the system
to the smallest detail.
One considered approach
across every touchpoint.