All work

FRO Dualle

2025–2026, web design, interactive 3D prototype

FRO Dualle — the watch with its green and red dial

An interactive product site for the Dualle watch, with day-to-night storytelling and a live configurator. It covers the whole path, from the first scene and the product page to the story, the technology, the shop and support.

Motion and interaction

The materials, the faces and the day-to-night story, recorded from the working prototype.

Recorded from the working prototype. Commerce uses demo data.

The first scene.

The home page opens on the watch itself, its dial split between day and night.

FRO home page: two women and the Dualle watch with a dial split between green and burgundy
The home page on a desktop
FRO home page on a phone
The same scene on a phone

One watch, every version of you.

The same scene by day and by night, then the faces that change the mood.

Dualle evening story with a burgundy dial
By night, at 21:40
Dualle daytime story with an ivory dial
By day, at 09:10
Six Dualle faces listed beside the watch
Six faces, chosen beside the watch
The day scene on a phone
By day on a phone
Change the face on a phone, the face names above the watch
The faces on a phone
The configurator teaser on a phone
Create your Dualle

The product page.

Dualle in detail: finish, strap and face beside the watch, then the gallery, the materials and the smart features.

Dualle product page with finish, strap and face options beside the watch
Finish, strap and face beside the watch
Dualle product gallery with close-ups of the case and bracelet
The gallery
Not a smartwatch made beautiful, jewelry made intelligent
The product in one sentence
Four Dualle faces on rose gold watches
Faces as styling, not settings
Gold coating layers beside a bracelet close-up
The coating, layer by layer
Smart features listed beside two watch photographs
The smart features
Dualle product page on a phone
The product page on a phone
The product statement on a phone
The statement
Faces are styling on a phone, with the pre-order bar
The faces

The story.

Where Dualle comes from and how it is made, told in photographs.

Jewelry with intelligence, the opening of the story page
The opening of the story
Born in Austria, with two portraits
Born in Austria
Technology held back, a hand with the watch
Technology, held back
The future of FRO
What comes next

The technology.

Everything inside Dualle, from the display and the battery to the app, with the case taken apart in 3D.

Display size and three battery modes
The display and three ways to spend the battery
The FRO Wear app beside two watch photographs
The FRO Wear app
The Dualle case in 3D with its 8 mm height and 35 mm width
The case in 3D, 8 mm thin and 35 mm across

Configure your Dualle

Case finish, strap and dial update the live 3D watch.

Desktop configurator with a live 3D watch and spacious finish, strap and dial controls
Rose gold with the Emerald face
Mobile configurator with live 3D above the watch settings
The whole configurator on a phone
The configurator in gold with the Dualle face
Gold with the Dualle face

Shop, account and support.

The rest of the path: the collection in three finishes, an account without a password and answers in one place.

FRO shop page
The shop
Dualle in gold, rose gold and silver
Three finishes
Support page with a search field and topics
Support
Account page with a one-time sign-in link
An account without a password
Five Dualle watches on a copper tiered stand
The collection on a copper stand

Dmytro Dintsen
Senior product designer

Let’s make
something good.

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