// Case StudyRedesign
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10Project Details

bilet.pb.ua

A complete ground-up redesign of the ticket purchase journey for Ukraine's largest bank portal, introducing dark-mode and streamlined checkout.

// DisciplineRedesign
// Deliverables
  • Lead Interface Designer
  • Interactive Prototyping
  • Design System
// Tags
UI DesignUX DesignFintechPrototyping

// The Challenge

Modernizing a confusing ticket booking portal (trains, buses, events) used by millions of customers without breaking familiar flows.

// Project Goal

Reorganize the checkout funnel, optimize seats booking maps, and integrate a secure one-click Privat24 checkout experience.

// The Process

We analyzed transactional funnel drop-offs, user tested simplified seating layouts, and optimized payment confirmation screens.

// The Solution

A modern ticket purchase journey unified under a clean, dark-mode interface with a streamlined 3-step checkout and smart seat selection.

// Scope of Work
  • Interactive Ticket Checkout Flow
  • Dynamic Seating Reservation Modules
  • Fintech Payment Gateways UI

// Design Outcome

Design outcome: Completed the UX system redesign, dramatically improving booking speeds and lowering purchase abandonment rates.